What I’ve learned from 6 months of podcasting
This may come as a surprise to some, but the Black Bulb Podcast wasn’t my idea. Ben, the co-host, really wanted to try something new, and I didn’t push back at all when he threw the idea at me. We did a test run with a janky set-up to see if we could even hold an interesting conversation for an hour, and soon after that, Black Bulb Podcast was born.
Ben and I both agreed that the Portland Art and Design community is where we find our values closest to, and could also pull interesting guests from. We try to consistently bring guests on so we can help bring exposure to these PDX artists, and also provide them with something they’re proud to be part of. Everybody wins in this situation.
With the main scope of the podcast established, I still wanted this podcast to be done right, so we established these steps for each episode:
1) Make sure there’s an underlying message
The overall idea of the podcast is to talk about creative lifestyles and mental health for artists & designers. We both have seen/experienced the good and bad influences that mental health can bring to this community, so we talk with artists about what works for them or holds them back. If this podcast can help others as well as be entertaining, we are happy.
2) Take a professional (and conceptual) photo of each artist for promotion
Since Black Bulb Creative is primarily a Film/Photo agency, we have no excuse to slack on the visuals. Before each guest sets foot in the studio, we look at their work and find a way to create a photo that will look interesting, and also bring more meaning to listeners after each episode.
3) Integrate Video AND audio (iTunes + YouTube + Soundcloud)
One platform isn’t enough; we post video on YouTube for the people who listen at work. We drop on iTunes for the people stuck in traffic. We also post on Soundcloud for everyone else in the world. These receive their own unique views, and we have no reason to stop doing it this way.
4) Be prepared to learn about yourself
At the end of the day, you ARE having deep conversations about something that matters most to you and your lifestyle. When you keep an open mind (and I sure hope you do), you might walk out of a session with a different viewpoint on the community that surrounds you. As a podcaster, you are the most engaged, and likely, most influenced by conversations. Just be ready for it.
5) Get Burritos after shows
I wouldn’t sit and talk with people every week for fun if I didn’t actually enjoy hanging out with them, and it would really seem like a drag if this became a burden to see each other. That being said, after many shows we find ourselves at Los Gorditos stuffing our faces with their “Garbage burritos” (“Stacy Burrito” for Ben). The conversations never stop when we leave the studio, and that makes me feel good about everything we’ve been doing.
Have you tried podcasting? If so, I’d love to hear about what’s worked for your crew. Do you have a favorite burrito place too?! Let us know about your experiences.